What's life like in advertising these days? When I was a child you could buy a commercial during the Saturday morning cartoons to sell your toy (or buy the whole cartoon) and you could put your car commercial on during the Evening News.

And you'd reach most of your "demographic."

But now? a maze of influencers and fragmented media (I don't think influencers really matter much, they are just the most familiar item in the new landscape for advertisers.)

The ability to hold a big audience in the millions of a predictable demographic is deeply sought after. To me that just seems like trying to wind the clock back to the 80s when things were simple.

Social media plays a huge role here, and that is exactly why I think we should promote the idea that advertising on social media is as rude as advertising at a funeral or bat mitzvah.

The ability to hold a big audience in the millions of a predictable demographic is deeply sought after. To me that just seems like trying to wind the clock back to the 80s when things were simple.

Social media plays a huge role here, and that is exactly why I think we should promote the idea that advertising on social media is as rude as advertising at a funeral or bat mitzvah.

The ability to hold a big audience in the millions of a predictable demographic is deeply sought after. To me that just seems like trying to wind the clock back to the 80s when things were simple.

Social media plays a huge role here, and that is exactly why I think we should promote the idea that advertising on social media is as rude as advertising at a funeral or bat mitzvah.

@futurebird feel free to ignore if this isn't the conversation you're looking for, but in my opinion all advertising is rude - we have the Internet now so we no longer need help finding products. It serves no socially useful purpose and should be simply banned. "simply" lol

@futurebird feel free to ignore if this isn't the conversation you're looking for, but in my opinion all advertising is rude - we have the Internet now so we no longer need help finding products. It serves no socially useful purpose and should be simply banned. "simply" lol

@hjwp

I would be delighted if there were more restrictions on advertising:

* It should always be labeled "This is a paid advertisement."
* It should not target children, gamblers or make outlandish claims.
* It should not be on social media or built into apps.
* It should be subject to an obnoxious public review process.

Everything would just be better. People will pay for entertainment and games.

@futurebird @hjwp The industry doesn't want to pay attention to the studies that shows people who block ads don't just buy better stuff, they're happier in general. Most people in the USA report they're running an ad blocker now https://blog.zgp.org/b-l-o-c-k-in-the-u-s-a/

@futurebird advertising back in the day was heavy on correlative data to determine success.

Advertising today gives has more direct cause and affect traceability for ROAS (return on ad spend) especially in the form of online advertising, direct marketing, and SEO. Happy to dive deep into this stuff with you if you want.

However to be honest, as far as I know, all this "improvement" hasn't really lead to any sort of decrease in marketing spend as a function of gross revenue.

My soap boxy thing is that a lot of people in marketing departments today want to think they're being very quantitative but in reality they're really bad at it and lack a lot of functional skill. As a result a lot of departments no longer deep dive into customer personas and demographic focused messaging.

Everyone just wants to do scattershot marketing to hit kpis but pretend they're not.