@futurebird i saw him doing grifty-feeling stuff on some YouTube videos. There aren't many people who focus on the philosophy of science. I don't agree with all his positions there, but they're reasonably internally consistent.
That behavior seems to be what platforms encourage. Joe Rogan basically followed the same path, building trust and rapport with his audience & using that to convince people of all sorts of things (and sell supplements).
I wish there was a prominent media theorist today