It's a "quality" perfume in that it has complexity and it lasts for a long time without being overwhelming.
One should avoid going in an elevator with a strong perfume and this one won't get you into trouble.
I kind of was hoping it would be more... bizarre and edgy. (just because I love perfumes that are kind of crazy, not so much to wear but just to smell...) But it's a very wearable fragrance inspired by ants and so there is no reason why it can't be popular.