I do think there is a place for "wholesome media" that's more expansive than your typical Christmas romance.
It's normal to dream of romance, and of the community you grew up with being OK after all. (So, many of these stories have a "they are going to close the family business" subplot.)
I think there could be a big market for wholesome stories about small minded parents learning to be more accepting. Grandma came to my lesbian wedding after all by Hallmark.
