Yup. I don't like to admit how well that worked on me.
Show me someone causally but confidently wrong with pretensions being an intellectual and I'm so excited to get in the ring and start proving them wrong.
Facebook could find such posts extremely efficiently. These were posts from real people I didn't know (who weren't even talking to me.) They would be served up on my dashboard because I'd type a response.
Now it might not even be a person.